- 5% Versus 30% Virtual Currency Hair Cut - Unanimously, they all loved the fact that they did not have to pay the Facebook 30% virtual currency transaction fee for using Google currency. Of all of the publishers commented that they “really” liked Google+ for the 5% reason.
- Traffic And Virality – The game developers indicated that traffic was good enough to make money on their games given the 5% transaction fee. However, they all agreed that the social interaction features where less then desirable and could use more work. Essentially very little help from Google in leveraging social interaction to acquire players.
- Game Platform – The developers indicated that they preferred the Google+ platform over Facebook because it was easier to work with and made mores sense from a developers perspective. They all loved the payment system because it was easy to integrate with their games content. However, they are not abandoning Facebook for Google+. Facebook rocks despite the 30% haircut.
- Applications and Social Network – The developers did indicate that there was a clear disconnect between the application and social environments in Goggle+. Google is far from integrating the two worlds leaving consumers and gamers in the dark about where the games are and how to engage fellow social gamers in games they are playing.
- Questionable Interest In Google+ Or Google+ Games? – The Google+ game presentation was setup in one of the larger rooms and the room was less than 1/3 filled. What does this mean? It could mean that Google+ itself is not that successful. It could mean that game developers are not interested in Google+. It could mean that Google+’s strategy to cherry pick what game companies to host in Google is turning everyone else off.
Kevin Flood is the CEO of Gameinlane, Inc. Kevin writes extensively about online games and their impact and integration into iGaming and E-commerce environments. Kevin is a frequent speaker at online game events and conferences in Asia, Europe and the US. Kevin and his Gameinlane team are currently working with online gambling, social gaming and e-commerce companies integrating social gaming with online gaming operations and integrate game mechanics into e-commerce applications.
2012 Game Developers Conference (GDC) Summary